Washington, D.C. Newsroom, Oct 21, 2025 / 07:00 am

A controversial ad campaign posted in the New York City subway system has sparked criticism and vandalism over the past few week s. The print ads are selling an AI companion necklace called “Friend” that promises to be “someone who listens, responds, and supports.”

The device first launched in 2024, retailing at $129. It is designed to listen to conversations, process the information, and send responses to the user’s phone via a connected app. While users can tap the disc’s button to prompt an immediate response, the product will also send unprompted texts. The device’s microphones don’t offer an off switch, so it is constantly listening and sending messages based on conversations it picks up.

CNA did not receive a response to a quest

See Full Page