• Mav's Top Buns has sold over half a million cinnamon buns. • Nikki Ashkar leveraged social media to grow the business without paid marketing. • Balancing family and business, the Ashkars produce up to 1,000 buns daily on weekends.

When Nikki Ashkar and her husband Mike baked her grandmother's cinnamon buns for the first time, they didn't plan to start a million-dollar business.

Five years later, however, their small business, Mav's Top Buns, has sold over half a million cinnamon buns. Since the start of 2024, it has generated more than $1 million, according to sales report records reviewed by Business Insider.

"We went from selling cinnamon buns from a U-Haul truck to making over $1 million in about a year," Nikki told BI's Rachel Cohn.

Today, they bake the buns at a bakery in Ne

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