PETA UK is hoping Robert Plant will show a “Whole Lotta Love” to animals and the planet next month by temporarily changing his name.

The animal rights organization is urging the Led Zeppelin frontman to change his name to “Robert Plant Wool” in honor of Plant Wool Month, which lasts through November.

“Plant Wool Month celebrates animal-free and plastic-free yarns that promote sustainable fashion while lowering greenhouse gas emissions, and protecting the animals with whom we share this precious planet,” PETA UK Vice President of Programmes Elisa Allen said in an online press release . “PETA is asking Robert Plant to sing the praises of plant wool with a temporary name change that reminds everyone that nothing compares to soft, natural, and eco-friendly plant wool.”

Additionally,

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