In 2015, with the reverberations of the early‑2000s economic crisis still being keenly felt in retail, Irish low‑cost fashion brand Primark chose to step out of Spanish shopping centres, its natural habitat until then, and set up shop at 32 Gran Vía in Madrid, in a now century‑old building that originally housed the Madrid-Paris department store (a pioneer of its kind in Spain). For months, the opening drew queues of customers waiting to enter the store. A decade on, Primark is assessing the impact of this store on the city and the economy.

This Tuesday, October 21, at the building that serves as the chain’s flagship store in Spain and also houses its offices, Primark presented a report titled "10 years in the heart of Madrid," prepared by the economic consultancy Afi. According to its

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