A reset in fashion retailers’ returns rules has seen a reduction in related traffic drop by a quarter. The welcome news to combat the “£6.6 billion thorn in the side” by delivery specialist ZigZag and Retail Economics means the numbers from serial returners has dropped from 11% to 8%, saving retailers a forecast £1.7 billion in 2025 compared to the previous year.

It follows the introduction of ‘smarter returns policies to reduce abuse’ by 76% of the UK’s 100 largest clothing and footwear retailers. The report noted that with most retailers charging a returns fee of under £3 - typically £2.50-£2.95 - is “changing behaviour and resetting expectations” and a sign that “retailers are gaining control over the most opportunistic returners”.

However, while serial returners are sending back fewe

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