Cinephiles are paying homage to Emma Stone ‘s bald look in her new movie Bugonia by attending an early screening with a unique price of admission—you had to be bald already or willing to be shaved.

The screening took place at The Culver Theater in Los Angeles on Monday night (October 20). Plenty of people did indeed line up to get their hair sheared off in exchange for seeing the movie before everyone else, reports New York Post .

In the film, Emma plays a CEO who is kidnapped by Jesse Plemons ‘ character. He believes she is secretly an alien intent on Earth’s destruction.

One attendee, Matthew Lopez , said he’s been eager to see the movie since it was first announced.

“And when I saw that there was an exclusive screening and I get a free haircut with it, I said,

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