Microsoft Canada’s national technology officer carried a message for Manitoba tech leaders: “Invent what’s next.”

John Weigelt addressed Tech Manitoba members during an association event Monday evening. He highlighted an ever-changing trade and technology landscape.

“I really firmly believe in ‘The organization that writes the rules wins,’” Weigelt said.

The Microsoft executive urged Manitobans to find a niche — a reason for talent to come to the province. Latching on to environmental sustainability, and innovating within insurance and manufacturing sectors are all viable paths for Manitoba, Weigelt said.

He mentioned Sio Silica’s proposed silica sand mine in southeastern Manitoba (mired in political controversy) and the province’s agriculture sector.

“How do we attract people? Again,

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