OpenAI has introduced its own web browser, Atlas, putting the ChatGPT maker in direct competition with Google as more internet users rely on artificial intelligence to answer their questions.
Making its popular AI chatbot a gateway to online searches could allow OpenAI, the world's most valuable startup, to pull in more internet traffic and revenue from digital advertising.
It could also further cut off the lifeblood of online publishers if ChatGPT so effectively feeds people summarised information that they stop exploring the internet and clicking on traditional web links.
AI chatbots could be accelerating loneliness epidemic
Some Australians would rather stay home and talk to an AI bot than go out with friends, according to a YouGov survey.
OpenAI has said ChatGPT already has more t