SBICAP Securities (SSL), part of the State Bank of India Group, has launched a new campaign titled #KaroKhudPeInvest to mark the festive season. The initiative aims to promote financial independence, particularly among young Indians and women, by encouraging them to take charge of their investments.

At the heart of the campaign is a short film depicting a warm interaction between a father and his daughter during Diwali preparations. In the film, the father encourages his daughter to start investing, telling her, “Diwali sirf ghar roshan karne ka nahi, apna bhavishya roshan karne ka bhi waqt hai” and “Sabse sahi investment hai khud par.” The exchange underscores the campaign’s message of empowerment and self-reliance.

Suresh Shukla, chief business officer, SBICAP Securities Limited, said:

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