Adtech company StackAdapt today announced a direct integration with free, ad-supported streaming service Tubi to bring the streamer’s video ad inventory into StackAdapt’s demand-side platform. The deal lets advertisers buy ads directly through StackAdapt to run on Tubi’s content.

The integration follows a similar tie-up between Netflix and Amazon Ads , which announced last month that Netflix ad inventory would be available in Amazon’s DSP, beginning in the fourth quarter.

Tubi’s content includes Hollywood movies, TV shows, creator-led stories, and Tubi Originals. Tubi claims to have more than 100 million monthly active users.

The deal “allows Tubi to tap into StackAdapt’s diversified demand footprint—spanning holding companies, mid-market independent agencies, and SMBs—ultimately

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