McCain Foods India has launched its festive campaign, ‘Jugalbandi’ , featuring Usha Uthup, her daughter Anjali, and grandson in a musical collaboration that celebrates the spirit of togetherness during Diwali. Conceptualised by Schbang, the campaign showcases how McCain snacks serve as a bridge across generations during family gatherings.

The film captures three generations at a Diwali celebration where Usha Uthup’s disco beats, Anjali’s contemporary rhythm, and her grandson’s DJ flair create a light-hearted musical face-off. The aroma of McCain snacks eventually brings them together, reinforcing the brand’s positioning around sharing and bonding over food.

The campaign blends two key aspects of Indian celebrations — music and food — to highlight McCain’s role in creating shared family

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