Children up and down the country will have better access to healthy meals as British household brands sign on to back the first 750 free breakfast clubs – supporting parents, backing schools, and unlocking opportunity.

In a landmark move to go even further on its Plan for Change, the government’s pro-business approach has secured new industry partnerships with Morrisons, Sainsbury’s and Weetabix as well as Magic Breakfast, which will see the early adopter schools benefit from discounts and free deliveries from today.

Best Start free breakfast clubs are already providing a lifeline to working families, giving much needed breathing room in the mornings by freeing up to 95 hours per year, and putting money back into their pockets to the tune of £450 a year.

Today’s partnerships mean scho

See Full Page