Mumbai: The man who gave the BJP “Ab Ki Baar, Modi Sarkar” and Cadbury “Kuch Khaas Hai” is no more.

Ad legend Piyush Pandey, considered to have given Indian advertising its distinct voice and soul, died on Thursday at the age of 70. ADVERTISEMENT

He stood as the face of Ogilvy for over four decades. He had a deep understanding of the Indian consumer, and transformed ads from English-speaking showcases into stories rooted in the country’s everyday life and emotion.

Pandey was born in Jaipur. His first trust with the industry came when he and his brother Prasoon voiced radio jingles for everyday products. Before joining Ogilvy in 1982, he dabbled in cricket, tea tasting, and construction work. But it was at Ogilvy that he found his calling – and went on to redefine how India spoke to its

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