As news of India’s celebrated ad guru Piyush Pandey’s passing broke on Friday morning, the nation was swept with nostalgia — memories of jingles You & I in This Beautiful World, Kuch Khaas Hai Hum Sabhi Mein, Googly Woogly Woosh and countless others came rushing back. He was 70.

One of India’s most cherished storyteller — the man who turned glue, chocolate and even paint into emotions — taught Indian advertising to speak in its own language. A Padma Shri awardee and the Chief Executive Chairman (India) of Ogilvy, Pandey won nearly every major advertising honour, multiple times over. He was also an accomplished author, penning books as Pandeymonium and Open House with Piyush Pandey , offering an intimate glimpse into the mind of a man who made India smile, sing and believe.

The Jaip

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