The India advertising industry lost its greatest storyteller today with the passing of Piyush Pandey. He can be termed as the man who gave Indian advertising its heart, humour and fragrance of Hindustani soul. From capturing everyday emotions of common people to country's favourite sports - cricket, Pandey’s campaigns seamlessly became part of our collective memory. Here’s a look at some of his most iconic work:.

Fevicol ka jod hai, tootega nahi”From setup to faces, from background sound to the desert setting - everything in this ad was so impactful that it delivered the message without even a single word being said. It was his wit that made glue brand into a cultural icon.

Here are two such great ads made by him for Pidilite/Fevicol

Here Pandey captured the imagination of Indian masses

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