Piyush Pandey, revered as the ‘Father of Indian Advertising’, passed away at the age of 70, leaving behind an unforgettable legacy of ads that turned everyday stories into cultural moments. His commercials were masterclasses in storytelling — capturing life, emotion, and identity in under a minute, long before the age of Instagram reels.

From the heartwarming Cadbury Dairy Milk ad where a jubilant girl runs onto a cricket field to the unforgettable “Fevicol ka jod” campaign, Pandey’s work reflected the pulse of India. His ads spoke to people in their own language — blending humour, warmth, and relatability that made them timeless.

Among his most memorable creations are: • Fevicol’s “Yeh Fevicol ka jod hai, tutega nahi” — a series of witty, rural-set ads that turned glue into a househol

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