The man who gave India the phrase "Kuch Khaas Hai" and made the nation believe that Fevicol could hold anything together has died. Piyush Pandey, whose campaigns transformed Indian advertising from mere product promotion to cultural phenomenon, passed away on October 24. He was 70.

Columnist Suhel Seth broke the news on X, writing: "Deeply deeply saddened and devastated at the loss of the genius that my dearest friend Piyush Pandey was. India has not lost just a great advertising mind but a true patriot and a fine, fine gentleman. Now the heavens will dance to Mile Sur Mera Tumhara."

Pandey joined Ogilvy & Mather India (now Ogilvy India) in 1982 as a trainee account executive before discovering his true calling on the creative side. What followed was a career that redefined how brands sp

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