Advertising legend Piyush Pandey, the creative person behind some of India’s most iconic campaigns, for Fevicol, Cadbury, Asian Paints, and Vodafone’s beloved pug ad, passed away on Friday (October 24) at the age of 70. Pandey had been reportedly suffering from an infection.

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Pioneer of Indian advertising industry

Regarded as a pioneer of the Indian advertising industry, Pandey leaves behind a legacy of campaigns that redefined brand storytelling and became woven into the country’s cultural fabric.

From Cadbury’s ‘Kuch Khaas Hai’ and Asian Paints’s ‘Har Khushi Mein Rang Laye’ to Vodafone’s pug and ZooZoo ads, his campaigns became part of India’s collective memory.

His slogan “Ab ki baar, Modi sarkar,” cre

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