Orkla India, owner of MTR Foods, eyes to cash in on the ongoing shift towards packaged goods, aiming to increase household penetration in its existing key markets while not aspiring for a pan-India presence in the long term, Managing Director and Chief Executive Officer Sanjay Sharma told Moneycontrol in an interview on October 24.

The company currently lists Karnataka, Kerala, Andhra Pradesh and Telangana as its core markets and has a portfolio comprising over 400 products across Spices and Convenience Food categories under various brands.

"I am serving 10 to 12 consumption occasions out of 260 consumption occasions. That tells you the headroom that we have in terms of for one product, I have 200 products like this. So the opportunity to grow is very, very high. And every market that

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