Key points

Introversion is often thought of as a disadvantage when it comes to one's social media presence. But is it?

Engaging in personal branding as an introvert means being more mindful of one's energy levels.

Setting boundaries in the digital realm is key, as is managing overwhelm.

When most people think about building a personal brand, they imagine something exhausting: constant networking, endless self-promotion, and a personality that fills every room. For even the most outgoing of souls, the constant spotlight can be overwhelming. And for introverts, just thinking about this feels like burnout .

But what if the conventional thinking is wrong? And what if being introverted could actually be an advantage in the world of personal branding?

Goldie Chan, author of Personal

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