MADISON, Wis. — A new study from the Center for Research on the Wisconsin Economy (CROWE) suggests that if the Badger football team continues to play poorly, it could cost the team millions.

The Badgers have won just two games this season, and are currently on a five-game losing streak that includes two home shutouts. CROWE found that a continued drop in on-field results could lose the football program up to $20 million in profits annually.

According to CROWE's research, the football team's decline could threaten other sports, student applications, research output, the university's overall ranking and more.

UW-Madison would be joined by the City of Madison and the state of Wisconsin in this hypothetical loss: an estimated $160 million annual loss to the city and $280 million statewide a

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