Bob Busick has nothing against clever slogans like “America Runs on Dunkin’.” He’s fully awake to the reality that it, and other examples of branding genius, have been ingrained in the cultural fabric of capitalism. Bob, though, is aiming to take the caffeine obsession to the next level. Maybe two levels.

“I’ve always been a coffee guy,” crows Bob. “I’m the type of person that likes experiences.”

With that affirmation, the affable, engaging retired Marine, landscape artist and an official at a D.C. lobbying firm, is setting his sights on coffee, but not so much the mainstream variety you see beckon from the shelves at King Soopers. Americans, for the most part, are conditioned to “just sort of get used to what they get at Starbucks and 7-Eleven. You put in cream and sugar.” End of story.

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