In a significant move to protect celebrity identity in the digital era, the City Civil Court, Hyderabad has granted an ad-interim injunction in favour of legendary actor and philanthropist Konidela Chiranjeevi. The order, passed on September 26, 2025, restricts multiple named individuals, entities, and the general public from exploiting Chiranjeevi’s personality and publicity rights without authorization.

The injunction prohibits commercial usage of the star’s name, photographs, voice, stage titles such as “Mega Star,” likeness, and other identifiable attributes across all media platforms, including digital and AI-powered formats. The court acknowledged Chiranjeevi’s illustrious career spanning over 40 years, during which he has earned prestigious honours including the Padma Bhushan and P

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