Reed Krakoff has pulled off some of the style world’s most dramatic reinventions. After early stints at and Tommy Hilfiger, the Parsons School of Design graduate was named executive creative director at Coach in 1996 and transformed the leather-goods company into a $5 billion behemoth. As an avid photographer, he even shot the ad campaigns himself.

“I got a really good experience in taking a brand from being kind of irrelevant and a bit dusty to something pretty extraordinary,” the 61-year-old recalls. After running his own eponymous company from 2010 to 2015, he was appointed ’s first chief artistic officer in 2017, a role he held for five years.

Today, Krakoff serves as creative chairman for the jeweler , which celebrates its 50th anniversary this year. Among his additions to its roste

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