Zohran Mamdani may soon be NYC's first Muslim millennial mayor. It's part of his appeal

In the days after Zohran Mamdani claimed victory in the Democratic NYC primary over former New York governor Andrew Cuomo, a recurring analysis line made headlines.

"How Zohran Mamdani used social media to build a movement," read the Washington Post.

"How Zohran Mamdani used social media to beat Cuomo," the NBC chimed in.

At 34, Mr Mamdani is, in many ways, New York's first millennial candidate.

He met his wife, artist Rama Duwaji, on Hinge. He courted voters on podcasts and TikTok. He even had a short-lived past as rapper Mr Cardamom .

But in a city of more than 8 million, Mr Mamdani could never rely on social media alone.

From virtual unknown to key Andrew Cuomo challenger, here's how Mr Mamdani's rise to power has harnessed the Zeitgeist — and a legion of " Zohranastrians".

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