The central government is reportedly considering raising print media advertisement rates by almost 26 per cent after the Model Code of Conduct for the Bihar Assembly elections is lifted next month.

The decision is part of a series of initiatives planned by the Centre to shield conventional media from the disruptions expected due to rapid digitisation in the sector.

Support for print media

According to The Indian Express , the government is particularly keen on supporting the print media to prevent job losses.

The government will revise the advertisement rates for television later, the report said.

The ad rates for the print industry were last raised by 25 per cent in 2019, factoring in the hiked price of newsprint, processing charges, and other factors that go into the computation o

See Full Page