Over the years, LPGA broadcasts have long faced scrutiny for inconsistent coverage, leaving fans guessing when and where to watch their favorite players. “For so many sports, it’s easy to know when to turn on the TV or click open an app and find the players you want to see at predictable times. It’s really, really hard to do that today with women’s golf,” LPGA Commissioner Craig Kessler said earlier this year, highlighting the ongoing challenge. But it looks like things might be finally turning around.

In a bold move that signals a shift in this issue, Golf Channel recently prioritized the LPGA’s International Crown, which is currently taking place in South Korea, over a PGA Tour event. Beth Ann Nichols , writer for GolfWeek, shared this on X a few minutes ago.

“Important programming

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