Facing an uncertain future in their Roberts Alley location, Ferguson Books decided to move under the roof of Daily's Market and rebrand as Fergie's Bookshops.

FARGO, N.D. (KVRR) – It is a short walk across Roberts Alley from the former location of Ferguson Books to the back door of Daily’s Market. But that tiny trek was actually a momentous decision to make for small business owner Dane Ferguson.

Ferguson Books had only been in Roberts Alley for about a year, having previously been located in West Fargo since 2020.

While the move initially seemed promising – financial concerns soon arose.

Ferguson, who once had three bookstores in the state of North Dakota, wasn’t sure if his store would survive.

That was, until the partnership with Daily’s Market came along.

“That’s one of the tagli

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