VMPL

Kolkata (West Bengal) [India], October 27: In a remarkable new collaboration, Decoy Perfumes , one of India's fastest-growing homegrown fragrance brands has announced its partnership with Reliance Smart Bazaar. This tie-up marks Decoy's official entry into the offline retail segment through Reliance's Shop-in-Shop (SIS) model, beginning with the first phase launch across 8 to 10 Smart Bazaar stores in East India.

The partnership was inaugurated with much enthusiasm at the launch of Decoy's exclusive store at Lake Mall, Kolkata, attended by Mr. Raj Banerjee, Business Head - East, Reliance Retail, Mr. Amit Rungta, Zonal Head, Reliance Retail, Ms. Falaque Rashid Roy, actor and CMO of Decoy Perfumes , and Mr. Abhirup Roy, Founder & CEO of Decoy Perfumes .

Speaking at the event, M

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