In a little over four years, CURE Auto Insurance has become one of the most prominent car insurance companies in metro Detroit.

The New Jersey-based insurer arrived in Michigan in the wake of the auto no-fault system overhaul, offering lower-cost premiums for many drivers in traditionally high-cost areas for car insurance.

CURE's billboard advertisements are now ubiquitous on the freeways and its commercials featuring the Detroit Lions' Jared Goff and the Tigers' Tarik Skubal are all over local TV.

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