Bank names usually don't catch your eye, but bank313 clearly has a ring to it.

The 313 moniker — an original phone area code assigned to Detroit in 1947 — is everywhere now. But Rob Farr, president and CEO of First State Bank of Michigan and bank313, recalls that he was watching a Detroit Pistons game maybe 18 months or so ago and the NBA team was wearing their 313 jerseys.

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