When Sudeep Ghose launched Uppercase in 2022, India’s luggage market was dominated by VIP , Samsonite , and Safari , which together hold more than 85% market share. Ghose, who spent five years at Samsonite and eight-and-a-half years at VIP, saw room for a brand built around sustainability and design, rather than price or distribution.

“Uppercase was started in the midst of COVID. When the world was shutting down, we were starting a luggage company. It is something that I couldn’t believe happened. But people believed in us,” Ghose recalled in conversation with financialexpress.com. The company, incorporated in 2021 and operational from 2022, operates under Acefour Accessories.

Uppercase operates out of Mumbai with a 50-member team and a factory that handles end-to-end production.

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