At a time when disruption cuts across industry, how companies remain sturdy is most critical. With technology and AI in particular gaining a stronger foothold, one piece is that of the consumer. How this plays out is fascinating but presents multiple challenges.

In a conversation with BT’s Krishna Gopalan, Isabelle Allen, Global Head (Consumer & Retail), KPMG International, outlines her thoughts. Excerpts: Advertisement

Consumer markets globally have become increasingly complicated. What is your view on this?

I look at the world of consumer markets as four pillars. The first one is the change in consumer behaviour, the second is the geopolitical environment and the impact in particular on supply chains, while the third one is disruptive technology including generative AI. The last

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