As collaborations between artists and fashion houses blur the line between atelier and art, a new collector emerges — one who values authorship over ostentation and meaning over monograms

xWhen Louis Vuitton unveiled its Artycapucines VII collection with Takashi Murakami, the buzz was instant. Eleven handcrafted bags — with 3D-printed florals, sculptural motifs, and Murakami’s candy-coloured universe — transformed handbags into collectible art.

Within hours, collectors from Mumbai to Milan were on waiting lists, eager to own a piece that blurred the line between atelier and artwork. Luxury is no longer about owning a brand; it’s about curating a story.

From status to story

Once, a monogrammed logo was the language of success. Now, discernment has replaced display.

“Luxury has decisive

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