Like many business ideas, NOLA Detox was born of both necessity and desire.

Two men from prominent New Orleans families, both deep in their own recovery journey, were brought together by friends and shared the same idea: Improve upon the addiction treatment they had experienced.

So in 2021, businessmen Chris Copeland and Dan Forman opened NOLA Detox in Algiers, a 48-bed treatment center featuring inpatient and outpatient programs.

Now, they’ve expanded to the northshore, where the pair has spent millions of dollars converting a former physical therapy center into a NOLA Detox branch with 30 beds, therapy programs and even warm cookies and milk at bedtime. (More on the cookies later.)

The Slidell facility was expected to begin accepting patients Monday, and has 30 employees.

If the bus

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