For decades female football fans have had two plays in the fashion playbook: team jerseys or anything pink. That inspired Kiya Tomlin, wife of Pittsburgh Steelers head coach Mike Tomlin, to call an audible and create her own boutique with elegant and comfortable designs that has spread to all 32 teams in the NFL. Reporting for TODAY, NBC’s Kaylee Hartung heads to Tomlin’s factory where she designs apparel and makes it all right at home in Pittsburgh, Pennsylvania.

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