Aroya Cruises, Saudi Tourism Authority (STA) and Major Sports Cruises have announced a strategic partnership to reinforce Saudi Arabia’s growing influence in shaping global sports and tourism experiences.

The collaboration unites world-class football, Saudi Arabian hospitality, and the opportunity to explore Saudi Arabia through an integrated program built around the Spanish Super Cup, to be hosted in Jeddah in January 2026.

Formalized at a signing ceremony at STA’s headquarters in Riyadh on October 22, 2025, the partnership aims to further strengthen Saudi Arabia’s position as a global destination, in line with Vision 2030.

Hazim Al-Hazmi, president of Europe and Americas Markets at Saudi Tourism Authority, said: “Saudi has firmly established itself as a global events powerhouse, hosti

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