“A woman gets to a certain age and all she wants is to be left alone,” said Viv Groskop in The Guardian . Well, no chance of that – because the “menopause gold rush” is in full flow.

Public awareness of menopause and perimenopause has improved in recent years but with that has come a “rapid expansion” of companies and individuals who “see menopause as a lucrative market”, said University College London researchers. The results of their survey of 1,596 women, published in Post Reproductive Health , suggests that women may be “vulnerable to financial exploitation” from the “marketing of unregulated menopause products”, and from menopause information on social media “that may not be grounded in evidence”.

Menopause has ‘hit prime time’

The menopause industry is now worth billions globa

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