Kanye West and his wife Bianca Censori are plotting an aggressive wave of fashion and beauty launches aimed squarely at rivaling Kim Kardashian's global brands – in what insiders tell RadarOnline.com is a "calculated brand war" designed to hit the reality star where it hurts most.

Censori, 30, who married West, 48, in December 2022 after meeting him while working for his Yeezy label, has unveiled a new website announcing a mystery launch for December 11. Article continues below advertisement

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While details are scarce, sources tell us the project marks only the first stage in a coordinated plan to challenge Kardashian's bill

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