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India’s IT and AI services market could surge to $400 billion by 2030, fueled by rapid enterprise adoption of artificial intelligence and a “step-jump" in global outsourcing, according to Bessemer Venture Partners’ AI Services Roadmap.

The venture capital firm noted that while automation will trim costs in repetitive service lines, it will also open new demand channels as companies outsource more complex, high-value work. This transition, Bessemer said, creates a rare opportunity for AI-first startups to compete with IT giants such as TCS, Infosys, and HCLTech.

“Three years ago, it was extremely hard for a small startup to challenge an Accenture, Deloitte, or TCS," said Nithin Kaimal, Chief Operating Officer and Managing Partner at Bessemer Venture Partners India

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