Serious questions are being raised about Sonos’ decision to prevent audio retailers from selling its products online, with some suggesting the Australian Competition and Consumer Commission (ACCC) should investigate.

Retailers speaking to ChannelNews claim the move could be an attempt by the struggling US company either to drive customers to its own website or to “hold up the price” of Sonos products. While ChannelNews is not suggesting Sonos is engaging in price-fixing, many industry insiders question why retailers are now barred from completing online sales of Sonos product with some suggesting that they are using dealers as a promoter of their brand hoping that consumers who want to shop online will go directly to the Sonos site a move that eliminates Sonos having to pay a retail margi

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