Fourteen years, $500 million US, one player and one telecom giant all add up to increased revenue for Rogers Communications as its Toronto Blue Jays play in the World Series.

After signing his blockbuster, 14-year deal back in April, first baseman Vladimir Guerrero Jr. has been considered by many sports analysts as a key element of the team making it to the World Series.

And some economists who focus on sports say, even at half a billion dollars, the seemingly massive cost to keep the superstar Montreal native on the team pays off from a business perspective.

“If you make it all the way to the World Series and it's that one big signing like Vlad that makes it there, it probably is [worth it],” said Victor Matheson profe ssor of economics at the College of the Holy Cross in Worcester, M

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