Summary • Meta has launched Ghost Posts on Threads, a new feature that causes posts to auto-archive after 24 hours • The feature is designed to lower the pressure of posting, encouraging users to "share unfiltered thoughts" and real-time content • All engagement is private: replies route directly to the creator's inbox, and only the creator can see likes/replies

Meta flips the switch on Ghost Posts for Threads, allowing posts to auto-archive after 24 hours. The UI marks them with a dotted, grey speech bubble so they read as fleeting. All engagement moves private and replies route to your messaging inbox. Only the creator can see who liked or replied. That lowers the pressure and invites looser, in-the-moment sharing.

Meta positions the feature around authenticity, stating that Ghos

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