Instagram's Threads this week introduced a new feature: "ghost posts," which are posts that disappear after 24 hours. The internet isn't quite sure what to make of this.

Ghost posts aren't an awfully novel concept. Disappearing messages sparked Snapchat's rise a decade ago. People post, then delete posts — on X, Threads, or Bluesky — all the time. But having text-based posts archive automatically is a somewhat unique idea. And the internet had mixed reactions.

Everyone is Ghost Posting! Ghosting?

— jack 🎃🍂 ( @j4ck.xyz ) October 27, 2025 at 1:50 PM

So threads has introduced something called ghost posts which I really like. They are posts that essentially disappear after 24 hours and only you can see who likes the post and if anybody sends a comment it gets sent

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