BEREA, Ohio — A recent college graduate is taking the fashion and retail world by storm.

Just months after graduating from Baldwin Wallace University, he officially opened his own brick-and-mortar thrift shop.

It comes as thrifting has surged in popularity, driven by affordability and a strong nostalgia for years past.

Recent data shows the secondhand market is now worth roughly $56 billion.

By 2029, it is expected to surge to a $79 billion industry.

Experts say Gen Z is the preferred customer, shelling out a lot of cash for unique finds.

Here in Northeast Ohio, Noah Mowery has cornered the market and is determined to achieve long-term success.

He turned his hobby into a passion.

Mowery always loved cool, vintage clothing.

He has since opened The Thrifting Tree on West Bridge Stre

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