Apr 24, 2020; Cincinnati, Ohio, USA; A view of a Bengals' Joe Burrow jersey hanging in the entrance of Koch Sporting Goods in downtown Cincinnati. Mandatory Credit: Aaron Doster-USA TODAY Sports

The National Football League and lululemon today announced an elevated apparel collection for fans of all 32 NFL teams, marking the first time the retailer has offered officially licensed products for the NFL or any of its teams. The collection will feature iconic lululemon pieces across men's and women's apparel and accessories, all proudly showcasing signature team marks.

Beginning Oct. 28, fans can shop the new collection on Fanatics.com and NFLShop.com, as well as team retail locations, including stadium retail stores. In addition, the collection will be available internationally on local NFL Shop sites.

"Together with Fanatics, we are introducing an elevated collection that redefines modern fan apparel and is uniquely designed for everyday comfort," said Renie Anderson, executive vice president and chief revenue officer at the NFL. "lululemon boasts a loyal fan base built on culture, meaningful connections, and innovation, qualities that thoroughly reflect the NFL."

"True NFL fans wear their pride. For them, fan gear is more than apparel, it's a badge of loyalty and a way to instantly connect with a community that is like a family," said Celeste Burgoyne, president, Americas and global guest innovation, lululemon. "We looked to honor that passionate devotion, and are thrilled to be part of that ritual found throughout the NFL season."

This article originally appeared on Touchdown Wire: NFL and lululemon announce elevated fan apparel collection

Reporting by Josh Petry, Touchdown Wire / Touchdown Wire

USA TODAY Network via Reuters Connect