By Jaspreet Singh

(Reuters) -Snap is rolling out new personalization and customization features for its subscription-based social media platform Snapchat+, aiming to boost retention among its paying user base in an intensely competitive market.

The updates, which include expanding its AI-powered pet avatars Bitmoji Pets, collaborative and group chat wallpapers, add to the existing customization features of Snapchat+, the company exclusively told Reuters on Tuesday.

Squeezed between dominant platforms, such as TikTok and Meta-owned Instagram, in a crowded social media landscape, Snap is counting on new personalized features to deepen user engagement and attract paying subscribers.

CEO Evan Spiegel has said Snap is in a “crucible moment,” and aims to reaccelerate revenue growth and impro

See Full Page