Netflix CTO Elizabeth Stone announced at TechCrunch Disrupt that the streaming service is branching out into immersive and interactive experiences, starting with real-time voting. The move marks a new way for the streamer to boost engagement, as it allows audiences of live shows to interact in real-time.

Viewers will be able to vote while watching live content to directly influence the outcome of what they’re watching on their TV or mobile device.

The streamer started testing real-time voting on its live cooking show “Dinner Time with David Chang” in August, and will roll out the functionality to its reboot of “Star Search,” a talent competition series that has been off the air for 20 years and is being brought back by Netflix next year.

“If you’re sitting at home watching ‘Star Sea

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