Netflix is looking to vertical video as a way to experiment with new content types, said CTO Elizabeth Stone, speaking at the TechCrunch Disrupt 2025 conference on Tuesday. The exec noted the company didn’t want to compete directly with apps like TikTok or other short-form drama apps, but did acknowledge there are more ways that Netflix can take advantage of the mobile platform.

In response to a question about the competitive landscape on mobile, Stone agreed there are times when consumers are looking for something Netflix offers, like a TV show, movie, or game, but there are other times they want “something more snackable.”

In these moments, Netflix needs to be able to offer “a broader variety of content,” she said.

“We’re testing a vertical video feed on mobile devices that starts to

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