New York (CNN) — Nvidia, already the world leader in chips crucial for artificial intelligence, wants to make its technology central to everyday life.

That means everything from cell phone towers to robotic factories to self-driving cars, Nvidia CEO Jensen Huang announced in his first-ever keynote address at the company’s GTC AI conference in Washington, DC, on Tuesday.

With AI already playing a major role in consumers’ lives and the economy, that kind of ubiquity would cement Nvidia’s role in a tech arms race now spanning the globe.

Nvidia’s at a critical juncture. It has partnered with the world’s top companies, has the ear of President Donald Trump and became the first public firm to reach a $4 trillion valuation over the summer. But it’s also navigating a bevy of challenges, incl

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